PRESENT YOUR THINKING SO CLEARLY THAT THE IDEAS JUMP OFF THE PAGE AND INTO THE READER'S MIND.The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. Tens of thousands of people worldwide have benefited from former McKinsey consultant Barbara Minto's famous Pyramid Principle. Can your writing do without it?GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT. The communication of ideas, whether to colleagues or clients, is one of the key factors in determining personal success. 'The Pyramid Principle' shows how to structure and present arguments so that they gain immediate understanding. How many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? or worse, someone else has told you that they can't follow it. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly.Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it.The Pyramid Principle explains how to: ?think creatively, reason lucidly, and express ideas with clarity ?define complex problems and establish the objectives of any document ?assess your ideas and recognize their relative importance ?structure your reasoning into a coherent and transparent argument ?analyze your argument to confirm its effectiveness.The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success. Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader's mind with a minimum of effort and a maximum of effect.Bring your ideas to life! "Do you need to produce clear reports, papers, analyses, presentations and memos? If so, you need The Pyramid Principle. Communicating your ideas concisely and articulately to clients, colleagues or to the management board is a key factor in determining your personal business success. To gain the maximum effect you need to make maximum impact with your ideas upfront." "Applying the Pyramid Principle means you will save valuable time in writing and waste no time in getting your message across to your audience, making sure they grasp your meaning at once."--BOOK JACKET. PrefaceIntro to Part I - The Minto Pyramid Principle: Logic in WritingPART 1 THE PYRAMID PRINCIPLE: LOGIC IN WRITING 1. Why a pyramid structure 2. The substructures within the pyramid 3. How to build a pyramid structure 4. Fine points of introductions 5. Deduction and induction: the differenceIntro to Part 2 - The Minto Pyramid Principle: Logic in ThinkingPART 2 THE PYRAMID PRINCIPLE: LOGIC IN THINKING 6. Imposing logical order 7. Summarising grouped ideasIntro to Part 3 - The Minto Pyramid Principle: Logic in Problem SolvingPART 3 THE PYRAMID PRINCIPLE: LOGIC IN PROBLEM SOLVING 8. Defining the problem 9. Structuring the analysis of the problemIntro to Part 4 - The Minto Pyramid Principle: Logic in PresentationPART 4 THE PYRAMID PRINCIPLE: LOGIC IN PRESENTATION 10. Reflecting the pyramid on the page 11. Reflecting the pyramid on a screen 12. Reflecting the pyramid in proseAppendix A: Problem Solving in Structureless SituationsAppendix B: Examples of Introductory StructuresAppendix C: Summary of Key Points Mentioned in the Text